{"id":45,"date":"2021-05-26T15:46:40","date_gmt":"2021-05-26T15:46:40","guid":{"rendered":"https:\/\/fit-juice.com\/?p=45"},"modified":"2021-05-26T16:43:09","modified_gmt":"2021-05-26T16:43:09","slug":"whole-foods-waters-cold-pressed-juices","status":"publish","type":"post","link":"https:\/\/fit-juice.com\/juices\/whole-foods-waters-cold-pressed-juices\/","title":{"rendered":"Whole Foods Waters Down its Cold Pressed Juices"},"content":{"rendered":"\n

Whole Foods recently began advertising and selling cold pressed juices. A cold pressed juice is made by running fresh fruits and vegetables through \u00a0a masticating juicer like an\u00a0Omega juicer\u00a0or through \u00a0Norwalk juicer. (The juice is considered cold pressed because slow juicers like an Omega juicer do not heat the juices up, where as a centrifugal juicer like a\u00a0Breville juicer\u00a0is said to slightly heat the juices.)\u00a0When I saw that Whole Foods was selling cold pressed juices, I was excited. The more juice, the merrier.<\/p>\n\n\n\n

Upon closer inspection, I noticed something funny about Whole Foods\u2019 supposedly cold pressed juices. Excitement turned to disappointment.<\/p>\n\n\n\n

When you drink and make as much juice as I do, you know out what a real cold press juice looks like. When I grabbed a\u00a0beet juice, it didn\u2019t look like the deep blood red that most beet juice looks like. As any juicer knows, even a little bit of beet juice will make your juice extremely rich in color. Beetroot juice has such an intense color that it\u2019s often used as a natural food dye.<\/p>\n\n\n\n

On the right hand side of that picture is my\u00a0Blood of Life\u00a0juice. The juice on the left is a Whole Foods cold pressed juice called the \u201cCold Pressed Cleanse Juice.\u201d Notice the difference?<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

The one on the left looks runny and watery, doesn\u2019t it? It doesn\u2019t look like the real, fresh, raw cold pressed juice I put into my water bottle and brought to the gym.<\/p>\n\n\n\n

I looked closely and the label, and here\u2019s what I saw:<\/p>\n\n\n\n

(Ingredients: Carrot, Apple, Beets, Ginger, Coconut Water,\u00a0Filtered Water<\/strong>.)<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Say what?!  Yes, that\u2019s right. Whole Foods is not selling 100% cold pressed juices.  Whole Foods is adding water to its cold pressed juices!<\/p>\n\n\n\n

Here is another juice from the same Whole Foods. It\u2019s called the \u201cCold Pressed OG Cleanse Juice,\u201d and it\u2019s also watered down.<\/p>\n\n\n\n

(Ingredients: Cucumber, Apple, Kale, Spinach, Romaine, Coconut Water, Lemon\/Lime,\u00a0Filtered Water<\/strong>.)<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

There\u2019s that phrase again, \u201cfiltered water.\u201d<\/p>\n\n\n\n

Why is Whole Foods watering down its cold pressed juices? Are they trying to mislead consumers?<\/p>\n\n\n\n

After all, we juicers understand \u201ccold pressed juice\u201d to mean that it\u2019s 100% juice made from fruits and vegetables. When we think of cold pressed juices, we do not think of watered down juices.<\/p>\n\n\n\n

Why doesn\u2019t Whole Foods make it obvious to consumers that it is adding water to its cold pressed juices rather than burying \u201cfiltered water\u201d in the small print? Whole Foods need to make it clear to consumers that their cold pressed juices are not 100% juice, but instead are watered down versions of real juice.<\/p>\n","protected":false},"excerpt":{"rendered":"

Whole Foods recently began advertising and selling cold pressed juices. A cold pressed juice is made by running fresh fruits and vegetables through \u00a0a masticating juicer like an\u00a0Omega juicer\u00a0or through \u00a0Norwalk juicer. (The juice is considered cold pressed because slow juicers like an Omega juicer do not heat the juices up, where as a centrifugal…<\/p>\n

Read On →<\/a><\/p>\n","protected":false},"author":1,"featured_media":47,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/fit-juice.com\/wp-json\/wp\/v2\/posts\/45"}],"collection":[{"href":"https:\/\/fit-juice.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fit-juice.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fit-juice.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fit-juice.com\/wp-json\/wp\/v2\/comments?post=45"}],"version-history":[{"count":0,"href":"https:\/\/fit-juice.com\/wp-json\/wp\/v2\/posts\/45\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fit-juice.com\/wp-json\/wp\/v2\/media\/47"}],"wp:attachment":[{"href":"https:\/\/fit-juice.com\/wp-json\/wp\/v2\/media?parent=45"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fit-juice.com\/wp-json\/wp\/v2\/categories?post=45"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fit-juice.com\/wp-json\/wp\/v2\/tags?post=45"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}