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You are here: Home / Juice Recipes / Fresh Juice v. Store Bought Juice: Why Juicing is the Best

Fresh Juice v. Store Bought Juice: Why Juicing is the Best

February 6, 2013 By Mike Cernovich

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Orange Juice Recipe

Long before buying a juicer, we’ve all had orange juice out of a cartoon. Yet anyone who has ever made his own juice immediately notices how different the juice tastes and also how different he feels after drinking juice. Why is that?

Consider what happens when you make your own juice. You buy produce from a grocery store of farmer’s market. You run the produce through an Omega juicer or a Breville juicer. You either store the juice in your refrigerator for a few days or you drink it immediately.

You don’t put any chemicals or artificial flavors into your juice. You don’t boil your juice. Instead you consume 100% pure, raw, living food – just as nature intended.

Contrast your juicing method with the ones producers of “100% all natural orange juice” use:

Bob Cross of Revenue Analytics explained to Bloomberg Businessweek that Coke relies on a deeply complex algorithm for every step of the juice-making process…. Built into the model is a breakdown of the 600-plus flavors that are in orange juice that are tweaked throughout the year to keep flavor consistent and in line with consumer tastes. Coke even sucks the oxygen out of the juice when they send it to be mixed so that they can keep it around for a year or more to balance out other batches

The Atlantic, “Who Wants a Nice Tall Glass of Coca-Cola Algorithmic Orange Juice?”

After sucking out the oxygen, food scientists add “flavor packets” to the juice:

Once the juice is squeezed and stored in gigantic vats, they start removing oxygen. Why? Because removing oxygen from the juice allows the liquid to keep for up to a year without spoiling. But! Removing that oxygen also removes the natural flavors of oranges. Yeah, it’s all backwards. So in order to have OJ actually taste like oranges, drink companies hire flavor and fragrance companies, the same ones that make perfumes for Dior, to create these “flavor packs” to make juice taste like, well, juice again.

Store bought juice is also pasteurized at high heat. Pasteurization destroys many of the beneficial enzymes and nutrients in the juice.

Skip the store-bought juice, which is really no different from junk food. Make your own juice using these juice recipes. Here’s a fantastic breakfast juice:

Orange Carrot Juice

  • 6 carrots
  • 3 oranges (peeled)

Run oranges and carrots through juicers and enjoy.

Don’t have a juicer? Check out our guide to buying your first juicer.

Filed Under: Juice Recipes

Comments

  1. Transmillenium says

    February 6, 2013 at 1:12 pm

    Papaya juice, Guayaba juice, Guanabana juice, Strawberry juice, Orange+Carrot juice, Mango juice those are my favourite mom-made juices, all mornings, every week.

  2. Shawn says

    February 6, 2013 at 1:58 pm

    Mixing citrus and veggies? Why not add milk too.

    • FitJuice says

      February 6, 2013 at 2:04 pm

      I know a lot of gurus say not to mix citrus fruits and vegetables. Yet no guru has ever been to explain why you shouldn’t mix citrus with vegetables.

      • donwhite68 says

        February 16, 2013 at 1:30 am

        After eating a diet for 20 years that consisted of too many Mc meals, I doubt combining fruits and veggies will make me ill.

  3. serge says

    February 6, 2013 at 3:06 pm

    Recently started juicing and the carrot/orange juice is a breakfast favorite. Not that I don’t like plain carrot juice, but the acidity of the orange makes it refreshing in the morning. I don’t want to be one of those people who uses mostly fruit in their “healthy” juices, so I have been experimenting with juicing oranges with the peel on. I found that with the peel, you can use less orange and still get the same acidic zing. Just my experience…

    • FitJuice says

      February 6, 2013 at 6:36 pm

      I leave lemon peels on but peel grapefruit, limes, and oranges. Just individual preference and no real right or wrong way to juice it. It is important to leave the white pith on. Supposedly there are a bunch of flavonoids in that stuff.

  4. Oswald Hartzberg says

    February 6, 2013 at 9:06 pm

    Drink your juice, totally fresh.

    A lot of juice can be stored…carrot juice is not one of them, even for a few hours. The minute you rip up that fresh carrot…molecules start breaking apart and oxidizing, acids form and the result is a pale imitation of what it was fresh.
    You can still derive some vitamins and trace elements from the juice, but the vital enzymes and anti-oxidants start to disappear in less than an hour…and these are what make carrot juice the breakfast of champions.
    Studies have shown carrot juice can be toxic to your liver if stored in a fridge for more than an hour.

    • Danny Ch says

      April 7, 2013 at 8:34 pm

      All juices oxidize that’s not new really. But carrot juice toxic to the liver? Can you provide links to these studies?

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